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2022-07-07   

What is the future of plant-based energy drinks?

What is the future of plant-based energy drinks?

Every year, new beverage products emerge in an endless stream, and the variety and flavor are rich, which makes customers dizzy. Plant water begins to appear in front of the public as a healthy beverage category. It is the continuous discovery and application of healthy plants. Plant water drinks are generally obtained from natural plant juices, and also Contains rich minerals and vitamins, satisfying customers' needs for natural, organic, green and healthy beverages.


Plant-based ingredients are gaining popularity in the beverage market. Between 2017 and 2020, 46 percent of beverages containing plant-based ingredients were added. In addition, in a global customer survey, more than 97 percent of surveyed global customers indicated that , plant-based ingredients and flavors appeal to them. Interest in plant-based products is on the rise for a variety of reasons, including customer demand for natural, healthy, functional ingredients. This demand, driven by the pandemic, has led to many Customers seek healthy food and beverages.


Over 53 percent of consumers worldwide are looking for products that contain plant-based ingredients to improve their health. Digestive\/gut health and immune support are the 2 most-needed health benefits. Peppermint is the most appealing flavor and most widely recognized botanical Ingredients. The remaining 4 top botanical ingredients are honey, coconut, cinnamon and ginger. Raspberries, green tea, passion fruit, basil and blueberries are also in the top ten.


There is no doubt that the plant-based market is booming, and food and beverage manufacturers are also ushering in new market growth opportunities - from oat milk to vegan cheese, plant-based chocolate, and plant-based categories represented by plant-based milk. It's time to "take off".